The Takeaway: Don’t let critics destroy a great idea.
The three women behind the THINX, a fashionable underwear line designed for a person’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.
After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.
Aw man, I wish I’d heard of this while the kickstarter was running, I would’ve signed up in a heartbeat.
This is absolutely amazing. The charitable part of it alone makes me want to buy nothing but these underwear from now until forever.
Here’s the video that describes the underwear and the charity, since it’s a lot of clicking around to get to it.